Flight Match Designs went through at least 4 different rounds of iterations.
Later iteration, adopting more of the Travelport style:
One of the earliest iterations, which was presented to the Senior Leadership Team and provided us a path towards progressing on the prototype and pushing the project further. In this example, we highlighted the use of tools like Yelp and 4Square to make the adventure trip more interesting. During this brain dump, we realized the other revenue channels such as advertisements for cars, restaurants, hotels, clubs, zoos, day tours, ect. This discovery probably explains why the SLC was keen on us developing the idea further.
The concept here is called “Travel Ninja”.