Juice Labs Branding

This exercise was done to help establish a brand within Travelport. This idea was possibly the wrong direction to go, considering how much attention our innovation team was getting and how we needed to leverage the Travelport brand in conjunction with our Innovation team. Prior to this insight, I conducted a 2 part workshop on our branding as well as a logo redesign in conjunction with another Sr Visual Designer.

Here are some of those deliverables from our branding exercises:

Final Logo With Final Tagline:


Workshop 1:

Slide1 Slide2 Slide3

Workshop 2:

Slide1 Slide2


Branding Workshop 1:


Branding Workshop 1:


Branding Workshop 1:


Logo Variants:


Word Cloud, Workshop 2:

photo 2 copy

Word Cloud, Workshop 1: